A 15-lecture undergraduate course tracing how audiences are constructed, studied, commodified, and served across news, OTT, games, music, and the creator economy.
What the word 'audience' even means now, and where you sit inside it.
Audiences decode, negotiate, resist, and re-tell what they receive.
You are the content. You are the product. And you are working every time you scroll.
Communities, fandoms, and subcultures. Aggregate versus community.
Why audiences click, scroll, stay, and leave. The psychology behind engagement.
When the audience stops consuming and starts making. Who benefits?
How audiences navigate abundance using the genre contract.
How audiences discover, form habits, binge, lurk, share, and leave.
From radio diaries to Chartbeat dashboards. The method shapes the count.
Analytics tell you what. Social listening tells you why.
Numbers tell you how many. Research tells you who.
The algorithm does not find your audience. It builds one.